Lyrics

Round of applause can I get an ovation
Linus and Dex are sparking inspiration
Whether with new design or iteration 
Here go the human factors of innovation 

Innovations at the heart of the modern economy
Connecting companies to changing customer needs
Creatively deliver a industry something new
A product, a service, or a business model

When innovation’s incremental
Small improvements bring potential 
Changes in integration and concept are non essential
If innovation is radical, all of that out the window

We changing everything dramatically, no crescendo
Innovations architectural when we spinning it back
Concept stays but we change how the components interact
Modular innovations

Keeps overall configuration
But change the core concept the service or product is based in 
There’s individual and organization hurdles to innovation
Tunnel vision, time pressure and also the fear of failing

Not built here syndrome, group think and silos breed stagnation
When what we need is raw ideas 
More imagination
Submitting for small projects 

And major developments
Then launch for successful product placements
Watch out for false positives and negatives at all costs
Or end up building something that nobody wants

If that were to happen we gotta study the rejection
And return with something better that gains market acceptance
Word to David Kelly
We gotta kill human biases

Make sure our guidance is data driven before we ride with it 
Use traditional or new ways in idea selection
Long as we properly vet them 
‘Fore we committing an investment 

Fund allocation assessment for research and development 
Prioritizing with horizons the projects we put our efforts in 
After the vision we need objectives and decisions 
Innovation health checks determine if we should get in

Big dreams are impressive 
But they meaningless without proper management and directive
We gotta herd the cats and motivate the research and development
Cuz in their hands is where our innovative future is

Believe that innovation benefits from community feedback 
Consumers, users and lead users needs, we meet that
That’s par for the course
Tap the crowd for the source

Define Broadcast attract then select our choice
Ability to verify the validity 
And we gon gain crowd wisdom and not stupidity
Acquiring, sourcing, selling, revealing are all of the plans

When we open up our innovation and expand
Word to Dahlander and Gann
Competitive spirit and contests
Are some of the best incentives

To drive open innovation
And help the people get inventive
Centralized or decentralized structures be the recipe
For internal and external consistency 

New forms of organization 
Without disrupting operations
Allow for innovation without widespread implications 
Whether radical, incremental, modular, architectural, 

Instant acceptance or you gotta study the rejection
If your workbook’s filled with innovative ideas and clear plans
From Dex and Linus I want you give yourself a hand

Round of applause can I get an ovation
Linus and Dex are sparking inspiration
Whether with new design or iteration 
Here go the human factors of innovation