a Rap Up
by Baba Brinkman
I’m just an MC kickin’ MBA raps
I’m adding lyrical value, but y’all paid for this class
And that’s a value chain move, check the EnStrat collage
And case-study my rap flow with Abhishek Nagaraj
Abhishek, you can take this whole freestyle flow
And get the class to analyze it like Tomorrow.io
Flippin’ the EnStrat compass up in any format
From hard core raps to digital weather forecasts
So what’s a weather forecast company supposed to do?
The global demand for information, yo it’s gonna be huge
It’s gonna blow up, boosting Tomorrow.io up
But the data’s gotta come from more than just NASA and NOAA
So what? What are we gonna do about that data supply?
Should we or should we not launch a whole fleet of satellites?!
It’s a necessity, you gotta capture the information
The risk is worth it, you can ask Rajashree Raghunathan
Or Mark Lyubovitsky, he was like “Yeah baby, good stuff”
“Calculated risk, it’s just the right amount of Chutzpahâ€
And damn that’s good stuff, ask Hasan Masud
A first mover’s gotta move like a first-mover should
Ask Yash Gogte, it’s all about the data, plainly
The software is not the main bottleneck, says Meng Shi
Control the proprietary data, baby, straight up
Get the radar up into space in a rush
But wait up, some skeptics are questioning why we do
Gotta convince the “Bâ€s on the shelf, like Jiayi Zhou
Controlling design is expensive, ask Zhilian Liu
Is there a cheaper option? If only Dominic Williams knew
Plus Zhilian wants a drink now, but don’t be spillin’ it
When you encounter the skepticism of Julie Zinamon
She’s like “Whoah, it’s totally blue sky!”
Julie’s not tryin’ to be rude, guys
But she’s a straight-up “A” – she thinks it’s not so wise
What exactly is this company proposing to build?!
Software and hardware, yo they’re totally different skills
If companies gamble massively, ask “Do they prosper?”
Better think about the answer carefully, Rei Goffer
I’m just an MC kickin’ MBA raps
I’m just adding lyrical value, but y’all paid for this class
And hey, it’s a value chain, check the EnStrat collage
And case-study the raps with Abhishek Nagaraj
Abhishek, you can take this whole freestyle
flow
And get the class to analyze it like Tomorrow.io
Flippin’ the EnStrat compass up into any format
From hard core raps to digital weather forecasts
I get it, Rei Goffer thought about it well, I can tell
It’s a move to future, what you think he’s still ClimaCell?
It’s a twenty-year bet on the way that data can function
And the government data, that is not really gonna cut it
So what’s the play? Is it disruption or is it value chain?!
Leo Yao says now it’s architectural all the way
‘Cause they’re moving the party up inside their house now
With a dedicated team of experts, Shyam Srinivas style
With that rapid iteration, makin’ sure the tech works
Pivot to building the architecture in-house, says Philip Drexler
Go big or go home, make the application happen
Collaborate and control the data, says Bart Jackson
Intellectual Property, so the profiting can’t jam
Capture new use-cases with Kaushik Ranjan
It’s a big risk outsourcing any part of the plan
Gotta research your vendors well, says Aamna Khan
Gotta scale that tech at speed, like Aniket Soneji
Figure the critical piece you need, Elaine McChesney
To keep everyone happy, deploy tactically
While the business is still profitable, Mohammad Naqvi
And Rei sat back, he was listening to the conversation
Then stepped in like: “Yo, let me introduce Constellation”
It’s propriety, prototyped, and it’s workin just fine
We built it on a license from NASA – TRL 9
We got the January launch, so pop the libations
Far from basic, Tomorrow’s getting props from SpaceX
So tell about the use-cases you’re starting to see
And thanks for not takin’ the easy path, says Gloria Yi
And Rei was listing off as many as he could remember
Like tropical cyclones and flood warnings in Kenya
So get those satellites watching, get the farmers to prosper
To conquer the the prediction problems, talkin’ to Rei Goffer
What about the supply chain, is it going to
plan?
How can you slice it up? Asked Raji Venugopalan
How do you choose a path, how do you verify assumptions?
You navigate inside the darkness with your EnStrat compass
Rei was like “We started out with it fundamentally broken
And the field was wide open, so now watch the explosion
So yo, get the drinks poured and distributed in a hurry
‘Cause your MBA is now complete, Ian Leatherbury!