BioBot Case Study
A Rap Up
by Baba Brinkman
Baba Brinkman performs a rap up summary of a Berkeley Haas EMBA seminar discussion of the public health data and robotics company BioBot led by professor Abhishek Nagaraj.

Lyrics
LYRICS
HERE WE GO [MUSIC]
LOVE THIS CASE STUDY
LOVE TRYING TO FIND RHYMES FOR “BIOBOT”
AIGHT, LET’S DO THIS
YO, THIS IS WHY I’M HOT, LIKE MIMS, I RHYME A LOT
EVEN RHYME ABOUT SEWER SAMPLING, BIOBOT
LIKE THE FLOW OF A SEWER, MY FLOW DON’T TRY TO STOP
BACTERIAL FERMENTATION, THIS IS WHY I’M HOT
YEAH, THIS IS WHY I’M HOT, LIKE MIMS, I RHYME A LOT
EVEN RHYME ABOUT POOP-SCOOPING, LIKE A ROBOT
STANDING AT A MANHOLE WITH A POLE JUST HAD TO STOP
GET THAT AUTOMATED DATA, YEAH, THAT’S THE CASH CROP
SO CHECK IT, WHAT THIS HERE IS, IS A VALUE CHAIN RAP
I’M ADDING LYRICAL VALUE, BUT Y’ALL PAID FOR THIS CLASS
LIKE MIMS ON THE BEAT BABY, THIS IS WHY I’M HOT
YOUR CROSS-TALK IS THE SEWER THAT I SAMPLE LIKE BIOBOT
SO LET THE CONVERSATION GO, JUST SAY WHAT YOU KNOW
AND I’LL SAMPLE THE DATA FROM DEEP DOWN IN YOUR FECAL FLOW
THE SAMPLE COLLECTOR, LIKE NICHOLAS VOTIPKA
THROW A TIP UP ABOUT SIBR, PUT IT INTO HIS TIP CUP
TO GET THE SIGNAL, EVEN IF THE ANSWERS ARE FUBAR
ARE YOU ON DRUGS? NO? WELL YOUR POOP SAYS THAT YOU ARE
THAT’S THE DATA JUDO, THE DATA USED TO BE ON PLUTO
BUT THE SEWER NEVER LIES, BABY, TAKE IT FROM JOHN RUSSO
OR MAYBE RUSS-O, TAKE A LOOK AT THE RIVER OF SLUDGE FLOW
IT TOOK A COUPLE OF VISIONARIES TO SEE THAT IT REALLY WAS GOLD
BUT HOW DO THEY CHOOSE A CUSTOMER? YOU CAN’T BUDGE THEM ALL
IT’S A MULTI-LEVEL MATRIX ACCORDING TO ARADHYA AGARWAL
DEPARTMENT LEVEL, CITY LEVEL, AGENCY LEVEL AND HIGHER
THEY STARTED WITH TEST PILOTS IN KERRY, NORTH CAROLINA
MEASURE THE FENTANYL AND OTHER PILLS, WAS THE DEAL
THE PURCHASE CYCLE IS QUICKER IN CITIES, SAID SANGRAM PATIL
THAT’S A PLACE YOU CAN DIG GOLD IN, ONCE YOU CRACK IT OPEN
EMERGENCY SERVICES TOO, JUST ASK MEG GOEDEN
WHAT ABOUT NON-GOVERNMENTAL? ASK SARAH SHAIPER
THERE MUST BE OTHER INDUSTRIES SOMEWHERE OUT THERE AS BUYERS
EACH OF YOU CONTRIBUTE TO THE DATA (UNLESS YOU WEAR A DIAPER)
AND NOW THE CDC IS LOCKING THE DATA, SO THERE’S A CRISIS
WHERE DOES THE PIVOT GO? CAN WE SELL IT TO PFIZER?
BETTER GET THE FORTY INTERNS IN THERE AND IT MIGHT WORK
BUT HEY, THIS IS WHY I’M HOT, LIKE MIMS, I RHYME A LOT
EVEN RHYME ABOUT SEWER SAMPLING, LIKE BIOBOT
LET THE FLOW OF A SEWER, MY FLOW, DON’T TRY TO STOP
BACTERIAL FERMENTATION BABY, THIS IS WHY I’M HOT
YEAH, THIS IS WHY I’M HOT, LIKE MIMS, I RHYME A LOT
EVEN RHYME ABOUT A FREAKIN’ POOP-SCOOPING ROBOT
STANDING AT A MANHOLE WITH A POLE JUST HAD TO STOP
GET THAT AUTOMATED DATA, BABY, THAT’S THE CASH CROP
THAT’S THE CASH CROP, BUT WAIT, WHO PAYS UP?
FOR EARLY WARNINGS OF OUTBREAKS? ASK HAIDER ALY REZA
NOT CITIES, WE NEED INCOME STREAMS, HOW WILL THEY VARY?
AUDREY MCGRATH SAID WE COULD SELL IT TO THE MILITARY
YOU CAN SAMPLE THEIR WASTE, GO AHEAD AND DO BLITHELY
‘CAUSE THE MILITARY ALREADY HAS NO RIGHT TO PRIVACY
WE KNOW THE TECH IS WORKIN’, SO HOT THAT IT’S SCORCHIN’
IT GIVES US PREDICTIVE POWER, SAID DENNIS WORDEN
AUTOMATION OF PUBLIC DATA, YEAH THAT CAN BENEFIT ALL
THAT’S THE ORIGINAL FOUNDER VISION SAID DEBAPRIYA PAL
SO LET’S DO IT, DON’T BE NERVOUS, LET’S SCOOP AND SERVE IT
LIKE SUMI RAGHUNATHAN SAID, SEWAGE AS A SERVICE
MAKE CASH LIKE BALLERS, INFINITE SUBSCRIPTION DOLLARS
WITH LOW MARGINAL COSTS, ACCORDING TO MIKE WOHLERT
JUST GIVE ‘EM THE BASICS AND THEY WILL PAY FOR THAT PARTY
WITH THE PLUG-AND-PLAY VISUALIZATIONS, SAID KSHITIJ MAHESHWARI
THE COMPANY HAS GONE THROUGH SOME MAJOR FLUXES IN STATUS
IT’S A HEARTBREAKING GUT-PUNCH, SAID MARIANA MATUS
FROM THE HEIGHT OF ESSENTIAL COVID SAMPLING IMPLEMENTATION
TO THE CDC BAN, SUDDENLY “YOU GET NATHAN”
SO SCRATCH THAT, MARIANA, COME ON, PIVOT AND ADAPT FAST
VALUE CHAIN, DATA ANALYTICS, SURAJ KASHYAP
THE CDC DID YOU DIRTY AND IT’S NOT GONNA BE EASY
BUT YOU COULD SELL TO TREATMENT CENTERS, SAID LARA PIRAZZINI
JUST REMEMBER WHEN THE TWO FOUNDERS…
WHAT THEY CAME HERE TO DO
NEVER LET THE HEADWINDS STOP YOU, SHOUT OUT TO ERIC KOO
AND DO IT IN A HURRY, SHOUT OUT TO RAJ KALLURI
FIND THE PLAYERS WITH DISPROPORTIONAL EFFECTS UP IN THAT SLURRY
WITH THE GREATEST WORRY, THOSE ARE THE ONES THAT WILL TAKE PART
MAKE YOUR START FROM THE BOTTOM UP, TAKE IT FROM JAKE HART
START LOCAL WITH EVERY POSSIBLE SUB-CUSTOMER SEGMENT
TO GET THE USE-CASES READY, TAKE IT FROM KONSTANTIN KLEFFKE
WHEN THE PHONE NOTIFICATIONS GO FROM YOUR LOCAL BIOBOT
THAT’LL DETECT THE SYSTEMS, ASKS VENKAT DAYALA
THIS IS WHY I’M HOT, ASSEMBLE THE AUTO-BOTS
TRANSFORMERS, AVENGERS ASSEMBLE, ABHISHEK NAGARAJ
THAT’S HOW THE DATA GETS SOLD, IT’S NOT A MIRAGE, GONE
INSPIRE THE IMMIGRANTS LIKE KARTHIK NAGARAJAN
PLUS ABDUS SATTAR, YOUR QUESTION WAS REALLY NOT WRONG
THEY HAD COMPETITION BUT ALL OF IT IS COME AND GONE
THEY JUST COULDN’T GET IT MOVIN’
THEY COULDN’T MAKE THEIR BUSINESS SUITABLE
BIOBOT WILL EITHER SUCCEED, OR GET EATEN BY GOOGLE
BIOBOT, YOU GOT IT GOIN’, ALWAYS KNEW THAT, WHERE YOU WERE GOIN’
FOUNDED A MOVEMENT, OPIOIDS FOUND IN THE SEWER FLOWIN’
BIOBOT, THEY MIX IT UP, ON A MISSION, NEVER GIVE UP
TAKE MARIANA’S ADVICE, Y’ALL, LISTEN TO YOUR GUT
THAT’S THE WHOLE COMPANY STRATEGY Y’ALL, IT’S IN THEIR BLOOD
PLUS THE TECHNOLOGY LITERALLY LISTENS TO YOUR GUT
AND THAT’S THE GOLD MINE, BROWN GOLD, WE MAKE A LOT OF IT
YOU MINE IT, YOU WANT TO SELL IT, BUT FIRST YOU JUST GOTTA POLISH IT
YO, THIS IS WHY I’M HOT, LIKE MIMS, I RHYME A LOT
EVEN RHYME ABOUT A SEWER-SAMPLING BIOBOT
LIKE THE FLOW OF A SEWER, MY FLOW DON’T TRY TO STOP
BACTERIAL FERMENTATION, THIS IS WHY I’M HOT
THIS IS WHY I’M HOT, LIKE MIMS, I RHYME A LOT
EVEN RHYME ABOUT A FREAKIN’ POOP-SCOOPING ROBOT
STANDING AT A MANHOLE WITH A POLE JUST HAD TO STOP
GET THAT AUTOMATED DATA, BABY, THAT’S THE CASH CROP
AND THIS IS WHY I’M HOT
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