Anxious Generation Campaign

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Project: Anxious Generation Campaign

Artist: Baba Brinkman

Category: Video Collection

Client: Anxious Generation Campaign

February 11, 2025

Description

Free the Anxious Generation!

Jonathan Haidt’s bestseller The Anxious Generation was an instant bipartisan hit with parents, policy-makers, teachers, school administrators, and young people sick of social media’s addictive rat races and traps. The book traces the negative impacts of the currently-dominant “phone-based childhood” on mental and physical health and social development, and advocated for a return to the “play-based childhood” that was the global norm until very recently.

So of course the movement needed a rap anthem (or several) to drive home the key messages.

Jon Haidt's post on LinkedIn sharing the "Hold Calls" video

Jon and his team turned to Baba Brinkman and Event Rap to produce a collection of rap songs and videos to amplify the ideas and science in the book, as well as some of the affiliated public policy campaigns.

The music video “Hold Calls” was released in February 2025 and shared by Jon on LinkedIn and also on X (Twitter) and Baba also performed multiple ‘rap up’ recap summaries of virtual meetings and workshops discussing the book and advocating for the legislative changes inspired by the book’s research.

Watch the PSA rap video “Hold Calls”, read the book, and learn more about the campaign.

Testimonials

"

Music, and especially rap, has such a direct way of communicating. Baba created this video for The Anxious Generation — to my surprise and amazement incorporating something from every chapter.

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Event Rap
"

I just ordered a copy! By the way I love all your albums. Never Cry Wolf is my favorite song

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Event Rap
"

This is brilliant, I just had to share it

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Event Rap
"

Sick beat and brilliant message! Well done, Baba!

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Event Rap
"

The very talented Baba Brinkman joined our phone-free schools meeting. After an hour of listening, he was able to write this awesome meeting rap.

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Event Rap
THERE ARE TESTIMONIALS

Contact Us

SUBMIT YOUR REQUEST

Tell us a bit about your event or digital campaign and what kind of rap experience would enhance the impact.

INFORMATION CALL

We’ll reach out to book a short discovery call to discuss options that fit your goals and your budget.

BOOK YOUR RAP

Once the agreement and details are finalized, we deliver the unique live performance or rap video, on time, on topic, and on point.

LEARN ABOUT PRICING

REQUEST A QUOTE

TELL US ABOUT YOUR CUSTOM RAP VIDEO TOPIC

$2,000

TELL US ABOUT YOUR UPCOMING EVENT

$2,000

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