Let's Talk Entrepreneurship

A Custom Rap

by Dex McBean

Dex McBean sums up the popular Entrepreneurship course taught by Professor Linus Dahlander at the European School of Management and Technology in Berlin.

Course Summary
Let's Talk Entrepreneurship

Lyrics

PROFESSOR DAHLANDER’S POST ON LINKEDIN:

LYRICS

LET’S TALK ENTREPRENEURSHIP
WHEN YOU BRING A PRODUCT OR SERVICE TO MARKET
LINUS ON THE SYLLABUS AND DEX ON THE LYRICS
WE ABOUT TO TURN YA IDEAS TO BUSINESS
CAN I GET A WITNESS (HELL YEAH)

LET’S TALK ENTREPRENEURSHIP
WHEN YOU BRING A PRODUCT OR SERVICE TO MARKET
LINUS ON THE SYLLABUS AND DEX ON THE LYRICS
WE ABOUT TO TURN YA IDEAS TO BUSINESS
CAN I GET A WITNESS

LETS INNOVATE
FOSTER DEVELOP CARRY THROUGH AND REACT
MODIFY IDEAS THAT WE ADOPT AND THEN ADAPT
IN APPROPRIATE MARKETS

BUT FIRST WE’VE GOT TO SPARK IT
SO NO IDEAS TOO CRAZY 
NO MATTER HOW OFF TARGET 
SUCCESS IN INNOVATION ARE DIRECTLY TIED

TO THE NUMBER OF TOTAL IDEAS YOU TRY
SO FEAR NOT PITCHING IDEAS THAT MIGHT FAIL
BUT DON’T THINK A BRILLIANT SOLUTION GON SELL  ITSELF 
THAT’S RIDICULOUS 

STICK TO LINUS’ CURRICULUM
AND YOU WONT END UP LOOKING LIKE AL GORE ON A IRIDIUM
EVEN IN FAILURE 
SUCCESS CAN BE HAD

JUST LIKE APPLE DID WITH THE NEWTON AND THE FIRST IPAD
SOLVE PROBLEMS PEOPLE DON’T EVEN KNOW THEY HAVE
INNOVATE ANSWERS 
FROM CONTRARIAN QUESTIONS ASKED

SOME MARKETS ARE SO MASS 
IT’S HARD TO GET GET YA SPLASH ON
JUMP OUT THE BLUE OCEANS AND DIVE  INTO BLUE PONDS
INSTEAD OF GETTING PIECE

YOU COULD OWN A NICHE
OR COMBINE IDEAS 
MAKE SOMETHING MORE UNIQUE
OR INNOVATIONS 

THAT WORKED IN OTHER PLACES BEST
TRANSLATE THEM FROM ONE MARKET TO THE NEXT
RESPOND TO BIG CHANGES IN POLITICS AND TECH 
BIOLOGY AND NORMS WATCH EM CUT THE CHECK

BUT FIRST LET’S FORM A TEAM WITH A SPREAD SKILL SET 
DIVERSE TALENTS THAT HELP MAKE THE PUZZLE FIT
WITH EQUITY IN MEMBERSHIP
SOLUTION MINDED EMPHASIS

WELL REACH THE PEAK WITH THE SPEED OF ALMUDSON ON EVEREST
TO SUM IT UP, A AWESOME TEAM GENERATE CASH FLOW
DON’T SACRIFICE MORALE
FOR ONE TALENTED ASSHOLE

MAP CUSTOMERS PERSONA
THEY’LL VALUE THE PROPOSITION
AND HAVE MORE INTUITION
TO GIVE YOUR STARTUP THE IGNITION

IN OUR BUSINESS CANVAS MODEL
LET’S LOCK DOWN OUR KEY PARTNERS 
OUR KEY ACTIVITIES AND RESOURCES 
DISTRIBUTION CHANNELS TAKE US TO THE

CUSTOMER SEGMENT
WE BUILD RELATIONSHIPS CREATING CUSTOMER RETENTION 
BUT ALL THAT’S JUST A STEPPING STOOL
TO WHAT WE TRYNA GET IN TO

THE COST OF WHAT IT IS WE DO
AGAINST OUR TOTAL REVENUE 
WE NEED A CLEAR STATEMENT
SPECIFIC AND TESTABLE

HYPOTHESIS OF IMPORTANCE 
UNCERTAINTY AND RESOLUT-ION LOWEST COST TO TEST OUR THOUGHTS AND SOLU-TIONS
ANALYZE AND RESPOND TO COMPETI-TION 
TOP DOWN OR BOTTOM UP

KEY METRICS GUIDE THE DECISION 
CREATE A PITCH FOR INVESTORS THAT’LL CLARIFY THE VISION
SHOW THE PROBLEM 
AND HOW SOLVING ITS PART OF THE MISSION

SHOW THERE’S A MARKET 
PLUS HOW WE RESPOND TO COMPETITION 
MAJOR MILESTONES STATUS AND OUR PROJECTION
PLUS WHO WE ARE IS WHY WERE DESERVING OF YOUR INVESTMENT

PRE MORTEM ANALYSIS SO WE CAN PIVOT BEFORE WE FAIL
AND INCREASE OUR CHANCES OF SUCCESS AFTER WE SCALE 
AND WE CAN SAIL THIS ENTREPRENEURSHIP TO A FREIGHTER
BUT A CALM SEA NEVER MADE A SKILLED SAILOR
TRUST DEX AND LINUS TO HOLD YOU DOWN JUST LIKE A ANCHOR

IF IDEAS ARE THE QUESTION ENTREPRENEURSHIP IS THAT ANSWER
POST MORTEM ANALYSIS HELP US BOUNCE BACK AFTER FAILURE 
WHEN YOU RETURN THINGS COULD WORK OUT MORE IN YOUR FAVOR
YOU’LL HAVE MORE FORTITUDE TOLERANCE AND STAMINA
SO YOU SHOULD HAVE A WORD WITH MCBEAN AND DAHLANDER

LET’S TALK ENTREPRENEURSHIP
WHEN YOU BRING A PRODUCT OR SERVICE TO MARKET
LINUS ON THE SYLLABUS AND DEX ON THE LYRICS
WE ABOUT TO TURN YA IDEAS TO BUSINESS
CAN I GET A WITNESS? (HELL YEAH)

IF IDEAS ARE THE QUESTION ENTREPRENEURSHIP IS THAT ANSWER
POST MORTEM ANALYSIS HELP US BOUNCE BACK AFTER FAILURE 
WHEN YOU RETURN THINGS COULD WORK OUT MORE IN YOUR FAVOR
YOU’LL HAVE MORE FORTITUDE TOLERANCE AND STAMINA
SO YOU SHOULD HAVE A WORD WITH MCBEAN AND DAHLANDER

LET’S TALK ENTREPRENEURSHIP
WHEN YOU BRING A PRODUCT OR SERVICE TO MARKET
LINUS ON THE SYLLABUS AND DEX ON THE LYRICS
WE ABOUT TO TURN YA IDEAS TO BUSINESS
CAN I GET A WITNESS? (HELL YEAH)

LET’S TALK ENTREPRENEURSHIP
WHEN YOU BRING A PRODUCT OR SERVICE TO MARKET
LINUS ON THE SYLLABUS AND DEX ON THE LYRICS
WE ABOUT TO TURN YA IDEAS TO BUSINESS
CAN I GET A WITNESS? (HELL YEAH)

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