NUSBS Means Business

Lyrics

Mic check 1-2 what is this?
National of University of Singapore
We mean Business!

Mic check 1 2 what is this?
Dex McBean and Professor Advis 
We mean Business

Good evening, and welcome to this year-end summary
Professor Advis class on management of strategy
And honestly, I hear that this course was tough
But I’m sure this year, you learned more expertise than fluff

Like how to win a war before it’s done, like Sun Tzu
And strategy is when you choose the things you should not do
That’s like day and night, like wrong and right
The spectrum of business organization types 

Charity, social enterprise, and impact have importance
Sustainable, traditional, the other business choices 
Each one of them is poignant and not decided by coin flips
They’re influenced from social impact to market forces

What Milton Friedman stated is we been way more than patient
50 years later, corporations need evaluation
The lesson he was stressing, that markets need some correcting
Go from non-concession to concessionary investing

With everything in balance, a strategy’s how you manage
The game plan to gain and sustain competitive advantage
You can do this any place, and any time of day
If you process answering questions in a systematic way

Build to win, be a savage with your corporate advantage
Look outward and lastly, just make it happen 
That how you get value adding, like what I’m adding by rapping
“Strategos” in Greek means Army, Commander, General, Captain

This quotation is amazing, corporate advantage in summation
When a business captures value, enabling value-creation
And it’s not coincidental – it’s all affected by PESTLE
Politics, Economics, Social, Tech, Laws, Environmental 

Plus Porter’s 5 Forces framework, you can use as a reference 
Competitors, buyers, suppliers, subs, potential entrants
Whole class know, I got the secret sauce when I write this
Increase volume of sales by lowering prices

Peep the value bars we scanning on, turn your zoom cameras on
Clash of the Titans like Wal-Mart vs Amazon 
Assets liabilities, resources, capabilities
Brand-recognition, no products in anonymity 

This why we can’t be duplicated by the other guys
Value, rarity, we inimitable and organized 
Strategy diversified, domestic and international
We passed the ownership and better-off tests raising capital 

Maximum from minimal, analog to digital 
GANDOLF Strategy, yeah we Lord-of-the-Ringin’ you 
Growing so fast, getting vertigo  
Cuz we expanding both horizontal and vertical

I swear the SUSOB ain’t nothing to play with 
Like Neo in the Bartlett Ghoshal Matrix 
Diagnose the context, competition destroyed 
When the concept is filling institutional void 

Openness, political and social systems be the target
As well as product, labor and capital markets
For certain, emerging right out of the blue ocean
Promoting something new or disrupting what you got going

It ain’t over, cuz business needs a makeover
A takeover, for market and non-market stakeholders 
Companies should have responsibility to society
Alleviate poverty, economic inequality

Camaraderie should be corporate policy, fam
Like Unilever’s Vietnam Sustainable Living Plan
Companies can’t only keep their bottom line intact
They should also have positive social impact 

Be innovative, strategic, defensive and compliant 
Mindful of the people, the planet, and the environment 
4-Ps, 4-Is, 3-Vs is the anatomy 
Of market, non-market, data analytic strategies

Multi-sided platforms missions, remove the frictions
Balancing value-capture by pricing within conditions
Another facet of how they’re so fast spread
Opportunities rely on underused assets 

Your only real option’s when you wanna do things major
Manage uncertainty with learned adaptive behavior
Put your hands in the air if you feeling this
It’s pre-recorded, I can’t tell of your willingness

I hope these lyrics touched on all your interests
And you smiled in a couple of instances 
But if you ain’t understand all the inferences
Then log off, and go review your syllabus 

We mean business