Targeted Pressure

A Custom Rap

by Baba Brinkman

The nascent CDR (carbon dioxide removal) industry is innovating dozens of creative ways to capture carbon, some using biology and botany and ecology, some oceanology, some chemistry and physics and engineering and computer science.

Info Rap
Targeted Pressure

Lyrics

TARGETED PRESSURE 

CARBON IS HARD TO SEQUESTER

MARSHALL PLAN 

ALL IN TOGETHER 

TARGETED PRESSURE ‘CAUSE WE BEEN BURNIN’ THAT

PETROCHEMICAL FUEL, CRANKIN’ UP THE GLOBAL 

AND YUP, TAKE A BUS, TAKE A BIKE, TAKE A BITE OF A VEGGIE DOG

THAT’S JUST TURNING THE HEAT UP A LITTLE BIT SLOWER, INSTEAD OF OFF

CLEAN THE SKIES OF CARBON DIOXIDE

THAT’S THE NEEDLE-IN-A-HAYSTACK THAT WE NEED TO FIND

‘CAUSE EMISSIONS ARE WAY TOO HIGH TO JUST MITIGATE

IT’S A RACE TO ELIMINATE POLLUTION BEFORE IT OBLITERATES

I TRY TO BE NEUTRAL, A NON-PARTISAN PUPIL OF ALL

THE SOLUTIONS ACROSS THE WHOLE FIELD OF CARBON REMOVAL 

WHEN LOCKIN’ MOLECULES IN, IT’S ALL ABOUT THE MINUTIA

SO PUT THEM ALL UP ON THE SAME STAGE – LALAPALOOZA

GET THE NATURAL CARBON SINKS IN THE JAM

NATURE’S WAY, BABY, CO2 GOES INTO THE LAND

WITH REFORESTATION, CAPTURING IT IN THE PLANTS

PHOTOSYNTHETIC OXYGENATION AND BIOMASS

RAISE A HIGHER BAR, MEASURING EVERY FOREST FIRE SCAR

REMOTE SENSING THE CARBON DENSITY WITH LIDAR

TRACKIN’ NATURE-BASED SOLUTIONS IS A FINE ART

FROM KELP AND ALGAE TO COASTAL BLUE CARBON, TO BIOCHAR

TO THE FARM WITH THE COVER CROPS, REGENERATIVE AG

A BIT LESS OF A DRAG, AND GOT THE DECADES IN THE BAG

CLIMATE CHANGE IS NOW, WE DON’T HAVE CENTURIES TO ACT

BUY TIME WITH THE VERTICAL STACKS TO ROLL IT BACK

WITH THAT…

TARGETED PRESSURE

GLOBAL WARMING IS RELENTLESS

PARTS PER MILLION 

HAVE GOTTA BE LESSER

TARGETED PRESSURE

CARBON IS HARD TO SEQUESTER

QUALITY TESTED 

GIGATONS ARE THE MEASURE

TARGETED PRESSURE

BUY FROM A MARKET OF SELLERS’

OFFSETS AND CREDITS

NEGATIVE CARBON EMISSIONS

TARGETED PRESSURE

MARSHAL THE EFFORT

MARSHALL PLAN 

ALL IN TOGETHER

TARGETED PRESSURE – SHOUT OUT THE ENGINEERS

THE ARCHITECTURE FOR DIRECT CAPTURE FROM AIR

NOT GEO-ENGINEERING, JUST CARBON ENGINEERING

LOCAL FACTORIES THAT CLEAN UP THE AIR, THEM WE’RE CHEERING

TO BRING THE COST DOWN PER TON OF CARBON WE CAN LOCK DOWN

WE GOT IT NOW, IT’S IMPOUNDED IN SOLID ROCK, UNDERGROUND

THE TRANSITION TO LOW CARBON TECHNOLOGY’S SOUND

BUT THAT’S JUST THE FLOOR, THE GOAL IS UNLIMITED DRAWDOWN

SSSHH, THE CARBON IS RESTING, IT MET WITH THE TARGETED PRESSURE

IT MET WITH THE FORCE OF A HYDRAULIC GARBAGE COMPRESSOR

IT MET WITH THE FORCE OF GLOBAL ECONOMIC INCENTIVES

THE FORCE OF A THOUSAND STARTUPS FINDING INVESTORS

THE MARKET IS DEXTROUS, IT DOESN’T PLAY FAVORITES

IT JUST PUSHES THE PRICE DOWN, INCENTIVIZING INNOVATIONS 

I’M NOT TALKING ABOUT THE GREENWASHING DAY-TRADERS

UPSELLING CREDITS, I’M TALKIN’ COST OF CONTAINMENT 

DIRECT CAPTURE TO NATURE, REPLANTING ALL THE TREES 

TO CARBON MINERALIZATION, SPRINKLE THE OLIVINE

ECONOMIES OF SCALE, AND NEXT-GEN TECHNOLOGIES

CONSTANTLY INCREASING DURABILITY AND QUALITY

CARBON REMOVAL, THIS IS JUST THE START OF THE MOVEMENT

THE GOLD RUSH IS COMING, CALL THE AIRMINERS TO SUIT UP

IN THE TIME OF CRISPR-CAS9 AND QUANTUM COMPUTING

WE CAN MAKE A MOONSHOT OUT OF CARBON POLLUTION

WITH THE…

TARGETED PRESSURE

GLOBAL WARMING A MENACE

RELENTLESS, PARTS PER MILLION

HAVE GOTTA BE LESSER

TARGETED PRESSURE

CARBON IS HARD TO SEQUESTER

GOTTA BE QUALITY-TESTED

AND GIGATONS ARE THE MEASURE

TARGETED PRESSURE

NEGATIVE CARBON EMISSIONS

BUY FROM A MARKET OF SELLERS

OFF-SETTER STARTUP VENTURE

TARGETED PRESSURE

MARSHAL THE EFFORT

MARSHALL PLAN

ALL IN TOGETHER

TARGETED PRESSURE

CONTACT US

SUBMIT YOUR REQUEST

Tell us a bit about your event or digital campaign and what kind of rap experience would enhance the impact.

INFORMATION CALL

We'll reach out to book a short discovery call to discuss options that fit your goals and your budget.

BOOK YOUR RAP

Once the agreement and details are finalized, we deliver the unique live performance or rap video, on time, on topic, and on point.

REQUEST A QUOTE


By submitting this form, you agree to our Privacy Policy.