Lyrics
Mic check 1-2 what is this?
National of University of Singapore
We mean Business!
Mic check 1 2 what is this?
Dex McBean and Professor Advis
We mean Business
Good evening, and welcome to this year-end summary
Professor Advis class on management of strategy
And honestly, I hear that this course was tough
But I’m sure this year, you learned more expertise than fluff
Like how to win a war before it’s done, like Sun Tzu
And strategy is when you choose the things you should not do
That’s like day and night, like wrong and right
The spectrum of business organization types
Charity, social enterprise, and impact have importance
Sustainable, traditional, the other business choices
Each one of them is poignant and not decided by coin flips
They’re influenced from social impact to market forces
What Milton Friedman stated is we been way more than patient
50 years later, corporations need evaluation
The lesson he was stressing, that markets need some correcting
Go from non-concession to concessionary investing
With everything in balance, a strategy’s how you manage
The game plan to gain and sustain competitive advantage
You can do this any place, and any time of day
If you process answering questions in a systematic way
Build to win, be a savage with your corporate advantage
Look outward and lastly, just make it happen
That how you get value adding, like what I’m adding by rapping
“Strategos” in Greek means Army, Commander, General, Captain
This quotation is amazing, corporate advantage in summation
When a business captures value, enabling value-creation
And it’s not coincidental – it’s all affected by PESTLE
Politics, Economics, Social, Tech, Laws, Environmental
Plus Porter’s 5 Forces framework, you can use as a reference
Competitors, buyers, suppliers, subs, potential entrants
Whole class know, I got the secret sauce when I write this
Increase volume of sales by lowering prices
Peep the value bars we scanning on, turn your zoom cameras on
Clash of the Titans like Wal-Mart vs Amazon
Assets liabilities, resources, capabilities
Brand-recognition, no products in anonymity
This why we can’t be duplicated by the other guys
Value, rarity, we inimitable and organized
Strategy diversified, domestic and international
We passed the ownership and better-off tests raising capital
Maximum from minimal, analog to digital
GANDOLF Strategy, yeah we Lord-of-the-Ringin’ you
Growing so fast, getting vertigo
Cuz we expanding both horizontal and vertical
I swear the SUSOB ain’t nothing to play with
Like Neo in the Bartlett Ghoshal Matrix
Diagnose the context, competition destroyed
When the concept is filling institutional void
Openness, political and social systems be the target
As well as product, labor and capital markets
For certain, emerging right out of the blue ocean
Promoting something new or disrupting what you got going
It ain’t over, cuz business needs a makeover
A takeover, for market and non-market stakeholders
Companies should have responsibility to society
Alleviate poverty, economic inequality
Camaraderie should be corporate policy, fam
Like Unilever’s Vietnam Sustainable Living Plan
Companies can’t only keep their bottom line intact
They should also have positive social impact
Be innovative, strategic, defensive and compliant
Mindful of the people, the planet, and the environment
4-Ps, 4-Is, 3-Vs is the anatomy
Of market, non-market, data analytic strategies
Multi-sided platforms missions, remove the frictions
Balancing value-capture by pricing within conditions
Another facet of how they’re so fast spread
Opportunities rely on underused assets
Your only real option’s when you wanna do things major
Manage uncertainty with learned adaptive behavior
Put your hands in the air if you feeling this
It’s pre-recorded, I can’t tell of your willingness
I hope these lyrics touched on all your interests
And you smiled in a couple of instances
But if you ain’t understand all the inferences
Then log off, and go review your syllabus
We mean business