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Welcome to the Institute for Real Growth
A Boot Camp for CMOs so they don’t feel alone

CMOs – what’s a CMO? We don’t know
I mean, we know what it means, but most people don’t
It’s a state of mind, an empty vessel, a vehicle
For idea growth, across the whole Mirror

Get that GROW coaching model, you can have your goals aligned
But you still gotta go around the roadblocks overtime
Michele knows, a storyteller can be Orpheus
And still end up in Hades, cause data wins all arguments

So figure out which da Vinci attitude you’re standing for
The answer is all nine, ask Marieke van den Toorn
Attitude is everything, in the thick of the sandstorm
When your plans are forlorn, it’s attitude, end of story

So what is attitude? Marieke asked the room
Anyone have an answer? Come on, show some attitude!
She said with a look of total beatitude
She just finished walking the dog, and she’s in a happy mood

CMOs, they feel comfortable talking to strangers
More so than their colleagues sometimes, they embrace danger
CMOs, the more you reexamine, the deeper you go
And plus, Marieke’s ready to coach, if you need results

Welcome to the Institute for Real Growth
A Boot Camp for CMOs so they don’t feel alone
Decode the key attitudes of a CMO
To get accepted into the executive C-Suite fold
And achieve personal and professional real growth

So this goes out to all the CMOs